July 2, 2024

What makes a logo great

What makes a logo great

What makes a logo great

Design

abstract image exmple
abstract image exmple
abstract image exmple

What makes a logo exceptional?

What are the essential rules and design principles behind logo creation?

Many believe a successful logo should extensively describe the company or even tell the story or meaning behind the brand.

In fact, the role of a logo is none of those above. 


"A logo is not communication. It's identification." - Sagi Haviv, iconic logo designer

"A logo is not communication. It's identification." - Sagi Haviv, iconic logo designer

This is what you should focus on instead. 

Is your logo: 


  1. Appropriate – A logo should convey the right feeling for the brand without needing to explain everything about it.

  2. Distinctive & Memorable – It must be unique enough to stick in people's minds. A great logo should pass the "doodle test," meaning it can be easily drawn down on a piece of paper from memory.

  3. Simple – A logo should be adaptable across various mediums and sizes. It must be simple enough to be reproduced clearly in any pixel size.

Achieving the right balance of these three qualities results in a great logo.

Conversely, a logo that is generic or overly complex, making it difficult to resize or reproduce, is considered ineffective.

Should we make your logo stand out?

Reach out to us at getintouch@jb-db.com


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CONTACT

Copenhagen Metropolitan Area


Søndre Molevej 8 4600 Køge

getintouch@jb-db.com

+45 26 28 25 26

© 2024 — JB - Design & Branding™ I CVR 44292246

  • GET IN TOUCH

CONTACT

Copenhagen Metropolitan Area


Søndre Molevej 8 4600 Køge

getintouch@jb-db.com

+45 26 28 25 26

© 2024 — JB - Design & Branding™ I CVR 44292246

  • GET IN TOUCH